The company is a subsidiary of Guangzhou Zhujiang Industrial Group Co., Ltd. in the urban operation service sector. It was founded in April 1985 and achieved business transformation through major asset restructuring in March 2023, focusing on property management and cultural and sports operation services with more stable operation and more stable profits. The company's main business is urban services, cultural and sports services, and multi-format services. The main products and services are urban living services, urban public construction services, advertising and promotion services, stadium management services, stadium operation and related supporting services, hotel management services, real estate rental and sales services, etc. The company received honors such as Guangzhou's top ten high-end community leaders, Guangzhou Real Estate Annual Yearbook luxury homes, and Guangzhou residents' top ten favorite real estate properties. Since the establishment of Pearl River Sports, with its rich management experience, excellent professional quality, and excellent work style, it has received honorary titles from six ministries and commissions including the State Administration of Sports. It is one of the top ten active enterprises in large-scale performance venues in China. It has won the “Guangzhou Advanced Collective”. It is the only game venue to receive the “Best Contribution Award” in the 2019 Men's Basketball World Cup. During its listing on the New Third Board, the media company “Lazy Bear Sports” by the “Sports Industry BBC” was rated as the “New Third Board Sports Company with the Most Investment Value”. 2024 China Property It ranked 14th in the “Top 100 Service Companies”.